Main Responsibilities:

Create and continuously improve the responsive website and app in Figma. Create user flows, priority matrix, affinity mapping, decision mapping. Conduct user research and usability tests. Create ads for events, announcements, newsletters, etc. Collaboratively cross-examine teammates’ data for discrepancies. Website is designed for two roles: mentors and mentees.

User Research

Based on research, the community founder states that women are vastly underrepresented in the global technology workforce. This is not only a societal concern, but also a workforce problem. Main reasons for that is that tech leaders and role models are largely males. IT is perceived as a male-dominated field. There is a lack of work and life balance. Educational institutions do not encourage girls to pursuit tech careers.

What Are the Mentees Like?


The needs of mentees are discovered using their personas. Mentees must be able to get on board, view the mentor directory, and book a class with the desired mentor. ‍ Written as user stories from a mentee’s point-of-view:
  • As a mentee, I want to create an account so that I can find a mentor on Femmecubator.
  • As a mentee, I want to view the mentor directory so that I can find a mentor matching to my needs.
  • As a mentee, I want to see my mentor’s free schedule so that I can book a class.


Using a visual post-it board in Miro, created and categorized ideas of how we can give a registered mentee the best experience searching for mentors via the Mentor Directory. The same was done for the Onboarding and Calendar components.

On To the Mentor!

The purpose of our first mentor user workshop was to decide what features the mentor’s dashboard should have. The team started ideating what information would be useful for the mentor, e.g. short bio, expertise, contact info.

We aimed to solve the following problem: How do mentors manage appointments? This includes tasks like creating, viewing, editing, cancelling, and rescheduling classes.

Process

As a result, we found the pain points to use for Femmecubator Minimum Viable Product (MVP), a first functional, usable, and attractive version of a product. We discussed and categorized the user stories, and drew a mentor’s dashboard system flow. After that I worked alone to create the first full wireflow for the mentor’s dashboard.

Usability Testing

We completed the mentor dashboard user stories, user flow, wireframes and prototypes. Six participants were interviewed and we found out facts, insights, and potential new opportunities. Usability testing gave us a great amount of feedback and on March 23rd, 2021, Femmecubator MVP had a kickoff. Femmecubator has an active Instagram account @femmecubator.